MyShape EMShape

THE SCIENCE BEHIND MYSHAPE EMSHAPE:
It uses high intensity electromagnetic technology, which has the ability to induce supra-maximal
muscle contractions. The Rapidly Chaning Magnetic Field induces electric waves in the tissue
where it polarizes neural membranes and governs motor units in the target muscle tissue,
causing concentric contractions.
During treatment, the muscles are contracted to supramaximal levels, which is forced to adapt
to such extreme condition. Intensive supramaximal contractions enhance release of epinephrine
which triggers a cascade effect leading to supramaximal lipolysis in fat cells. Because the
stimulation is so rapid and intensive, the lipolytic response is excessive and FFAs start overaccumulating in dipocytes.

MyShape EMShape

Description

The MyShape EMSHape is a high intensity focused electromagnetic field machine forcing
36,000 contractions in the area placed in.
Expand your addressable patient population by:
❖ Patients seeking improvement in MUSCLE& FAT
❖ Patients who are not candidates for current BODY SHAPING procedures
❖ Patients looking for non-invasive BUTT LIFT alternative
THE SCIENCE BEHIND MYSHAPE EMSHAPE:
It uses high intensity electromagnetic technology, which has the ability to induce supra-maximal
muscle contractions. The Rapidly Chaning Magnetic Field induces electric waves in the tissue
where it polarizes neural membranes and governs motor units in the target muscle tissue,
causing concentric contractions.
During treatment, the muscles are contracted to supramaximal levels, which is forced to adapt
to such extreme condition. Intensive supramaximal contractions enhance release of epinephrine
which triggers a cascade effect leading to supramaximal lipolysis in fat cells. Because the
stimulation is so rapid and intensive, the lipolytic response is excessive and FFAs start overaccumulating in dipocytes.
The FFA overflow causes cell dysfunction and induction of apoptosis which is programmed cell
death. Dead cells collapse and are naturally flushed away. Meanwhile, the muscle responds
with a deep remodeling of its inner structure, induces the growth of myofibrils (muscle
hypertrophy), the creation of new protein strands and the growth of muscle fibers (muscle
hyperplasia). The process results in increased muscle density and volume.
THE EFFECTS ON FAT TISSUE:
During an MyShape EMShape treatment, Supramaximal muscle contractions induce an
extreme catabolic reaction and supramaximal lipolysis to offer energy source for the needed
muscle activity and body metabolism, which in turn brings about a dramatic release of FFA
When the amount of released FFA exceed normal levels, they start accumulating intracellularly
in surrounding adipocytes and eventually lead to their dysfunction. This catabolic and
supramaximal lipolysis effect occurs mostly in the area in close proximity to the actual
contracting muscles, due to increased adipose tissue blood flow and paracrine substances
released from the contracting muscles.
THE EFFECTS ON MUSCLE TISSUE:
When exposed to supramaximal contractions, the muscle tissue is forced to adapt to such
extreme conditions and responds with a deep remodeling of its inner structure, i.e., the growth
of myofibrils (muscle hypertrophy) and creation of new protein strands and muscle fibers
(muscle hyperplasia).5-7 Increased muscle.

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